In addition to my Web work, I also design marketing e-mails we send to customers. I love this part of my job – my boss gives me a theme or a message he wants to get across, and I get to run with it and be creative. We’re on the cusp of summer so he wanted me to plug summer-y products in our latest e-mail. I thought about summer, a way to tie it to the type of products we sell, and came up with this headline:
Find out what all the BUZZ is about!
…and this graphic:
My boss was very diplomatic but said he thought it was too cutesy for our customers. Can you believe that? How could you not love that adorable little bugger? I mean COME ON. I couldn’t stand the thought of my poor li’l bee never seeing the light of day, so I thought I’d share him with you. Buzz on, stingy friend!
P.S. I don’t want to shove causes down your throat but I’m a staunch advocate of National Public Radio. If you’re in the Indy listening area and are a fan too, now’s a great time to pledge. My favorite programs are This American Life, Wait Wait…Don’t Tell Me!, Fresh Air, and despite my economically-challenged mind, Marketplace. Even if you miss them on the radio, you can always listen to podcasts, which have helped me get through many-a-monotonous task.